02
Professional Experience
2025
NOW
NOW
Digital Marketing Lead
Lobah Game Studio · Riyadh, KSA
- Lead all digital marketing strategy and execution across Lobah's game portfolio — Lobah Play, Jackaroo Strike, Samla, Snake & Ladder, Habhab, and the Kix Social Game Platform (200+ games) — driving user acquisition, retention, and community growth.
- Plan and manage performance marketing campaigns, paid media, content calendars, and social media growth across TikTok, Instagram, YouTube, and gaming platforms.
- Assist and collaborate closely with the Creative Director on campaign ideation, video production briefs, and brand communications, ensuring marketing and creative direction are fully aligned.
- Analyse campaign data and player metrics continuously to optimise ad creatives, targeting, and messaging, improving conversion rates across all active titles.
🚀 Early Access Campaign Results — Under 2 Months
100M+Video Views
80M+Total
Impressions
15,000+Qualified
Leads
1,000+Wishlist
Additions
2023
NOW
NOW
Independent Game & Level Designer
Self-Initiated Projects · Riyadh, KSA
- Conceive, design, and prototype original indie game titles — covering mechanics, level design, character design, and narrative flow — using Unity and Unreal Engine as primary development platforms.
- Build high-fidelity 3D assets, characters, environments, and animations using Blender and Autodesk 3ds Max for seamless integration into game engines.
- Actively compete in national and regional game jams, consistently delivering polished playable prototypes under tight deadlines, sharpening rapid ideation and cross-disciplinary collaboration skills.
2021
2024
2024
Head of Digital & E-Commerce / Creative Director
Extreme Delight Factory — Lebohneur, Savor, Glamour · Riyadh, KSA
- Directed complete digital strategy and e-commerce operations for a portfolio of premium chocolate brands, unifying their online presence and driving consistent revenue growth across the Kingdom.
- Owned end-to-end product design and packaging development — from concept and material selection through print production — creating luxury visual identities that elevated shelf presence and commanded premium pricing.
- Built and scaled multi-channel online stores on Shopify, Zid, Salla, and Magento, implementing conversion-optimised UX and seamless checkout experiences that increased online order volume.
- Led seasonal campaign strategy, product launches, and brand activations, managing all creative output from art direction through to final delivery.
- Mentored and managed cross-functional teams of designers, content creators, photographers, and marketing specialists, establishing a high-performance creative culture.
2021
2022
2022
Head of Digital & E-Commerce — Contract
Tsawq Marketplace Partnership · Riyadh, KSA
- Managed a concurrent marketplace contract with Tsawq — one of the region's leading e-commerce platforms — overseeing digital marketing, listings optimisation, and online sales performance for luxury product lines.
- Developed platform-native campaign strategies that maximised product visibility, conversion rates, and marketplace ranking, significantly expanding the brand's digital reach.
2020
2021
2021
Creative Director & Senior Digital Marketing Manager
Anker Innovations LTD (MEA Head Office) · Riyadh,
KSA
- Led all creative strategy and digital marketing operations for Anker Innovations across the GCC, managing brand presence for Anker, Choetech, Soundcore, and Eufy product families.
- Conceived and produced 3D booth designs, custom display stands, and in-store branding activations for major retail partners including Jarir Bookstore, Extra, and Lulu Hypermarket — ensuring brand consistency across every physical touchpoint.
- Oversaw all KDR (Key Differentiating Retail) and IRS (In-Store Retail Strategy) activities, co-developing joint marketing campaigns with retail partners that drove measurable sell-through increases.
- Managed the full digital-to-print production pipeline — liaising directly with printing agencies and production partners from design brief through quality-controlled delivery.
- Coordinated with Anker's global teams in China and Japan to localise campaigns for GCC cultural relevance while maintaining global brand standards.
2016
2018
2018
Creative Director & Digital Marketing Manager
Mobdea Advertising Agency · Riyadh, KSA
- Directed all creative and digital marketing output for a full-service agency serving major clients in aviation, retail, and technology sectors across the Middle East.
- Delivered brand campaigns, 3D exhibition experiences, promotional video productions, and integrated digital strategies for Saudi Airlines, Flynas, Flyadeal, and Jarir Bookstore.
- Managed the agency's digital-to-offset printing production pipeline, designing all required materials for government and educational entities, including Bisha University and Bisha Education Governorate.
- Built, mentored, and led a high-performing creative team, establishing processes that consistently delivered award-level work at pace.
2007
2016
2016
Creative Director & Senior Web Designer
Blue Solutions · Egypt
- Led creative direction for diverse client projects from initial concept through final delivery, managing agency website creation, branded publications, and all digital-offset printing requirements.
- Handled full production management — operating across laser cutting, engraving, and silk screen printing processes alongside digital channels.
- Developed comprehensive brand identity systems, UX design solutions, and web presences for SMEs and startups as a senior creative consultant.
2011
2016
2016
Senior Web & Graphic Designer
Port Said University · Port Said, Egypt
- Managed and maintained all university portal and faculty websites, ensuring a consistent and professional institutional digital identity across all online touchpoints.
- Created all university-branded publications — brochures, annual reports, academic calendars, and event materials — working within established brand guidelines.
2013
2017
2017
Graphic & Multimedia Instructor / Speaker
SAMS Academy & National Applicators · Egypt
- Delivered comprehensive workshops and lectures on graphic design principles, multimedia production, software proficiency, and creative career development to students and industry professionals.
- Shaped curriculum design and mentored emerging creative talent, playing a strategic role in the creative education landscape of the region.